Notice of the Jiangsu Provincial Department of Education on the Establishment of a Press Spokesperson System for Colleges and Universities (Martial Arts Science Fiction Adult Novels)

Notice of the Jiangsu Provincial Department of Education on the establishment of a press spokesperson system for colleges and universities

Jiangsu Education Office [2009] No. 28

All colleges and universities:

In order to implement the "Opinions on Further Improving and Strengthening the News Release Work in Our Province" (Suban (2007) No. 47) issued by the General Office of the Provincial Party Committee and the General Office of the Provincial Government, the General Office of the Provincial Government recently proposed to establish a news release system and set up press spokespersons in colleges and universities. In accordance with the requirements of the letter from the Provincial Office, in order to improve the education news release system in our province, strengthen the construction of the news propaganda team, and strive to create a good environment for education development, we hereby notify you of the establishment of a news spokesperson system for colleges and universities and further strengthen news release work as follows:

1. Unify thoughts and fully understand the importance of doing a good job in news release work for colleges and universities in the new era

Doing a good job in news release for colleges and universities in the new era is an important measure to implement the 17th National Congress of the Communist Party of China, fully implement the Scientific Outlook on Development, and build a socialist harmonious society. It is also an important part of promoting government and school affairs disclosure and strengthening supervision. Education concerns thousands of families, involves the fundamental interests of the people, and is an important area of ​​people's livelihood that is of widespread concern to the society. Doing a good job in news releases in higher education institutions plays an important role in comprehensively and accurately publicizing the development of Jiangsu education and creating a good social atmosphere of "providing education that satisfies the people."

Colleges and universities are a gathering place for ideas, culture, scientific and technological resources and all kinds of talents, and they play a role in building an innovative country and province, promoting sustained and healthy economic development and social civilization progress. Establishing a press spokesperson system for colleges and universities is an important channel for communication between colleges and universities and teachers, students, staff and the society, an important way to establish a good social image of colleges and universities, and an important means to deal with emergencies and school reputation. It is beneficial to gather popularity within colleges and universities and accumulate development synergy; it is beneficial to colleges and universities to build their external image and create a good external environment; it is beneficial to promote the openness of school affairs and accept social supervision. All institutions of higher learning should fully recognize the importance of perfecting the news release system, improving and strengthening news release work, emancipate their minds, seek truth from facts, keep pace with the times, pioneer and innovate, and strive to do a good job in news release.

II. Strengthen news release work and establish a sound team of spokespersons for colleges and universities

Jiangsu Education News All colleges and universities should attach great importance to the release of educational news, strengthen the awareness of news publicity, and put news publicity work on the agenda as an important part of educational work. We must establish and improve the school's news release system, so that educational news release work has an organizational structure, a work plan, financial investment, institutional guarantees, and inspection and implementation. Establish and improve a press spokesperson network, and all higher education institutions must set up a press spokesperson. It is necessary to select responsible persons with high professional qualities and certain news release capabilities to serve as spokespersons, generally those who are in charge of publicity work in the school. It is necessary to establish a functional department for news release and equip it with news assistants to assist the spokesperson in doing a good job of news release.

The spokesperson is responsible for organizing and implementing the release of important news information of the school. Its responsibilities include formulating news release plans, coordinating major news release activities, and releasing important news; accepting interviews with reporters or arranging interviews with reporters; understanding and grasping the news coverage of news release activities, and promptly evaluating, analyzing and providing feedback on the effectiveness of news releases. The list of spokespersons for each higher education institution must be registered and filed with the Office of the Provincial Department of Education. If there are changes in the work of the spokesperson, timely adjustments must be made to ensure the continuity of the news release work.

3. Standardize the information release system and continuously improve the education news release mechanism

The news release work of the Provincial Department of Education is organized and implemented by the Office of the Provincial Department of Education in conjunction with relevant functional departments and units under the leadership of the Party Committee of the Department and the guidance and coordination of the Provincial General Office and the Provincial Party Committee Propaganda Department. All universities should establish and improve news release systems, news review systems, emergency event release systems and other work systems in accordance with relevant laws, regulations and documents and in light of actual conditions. The spokesperson should release education policy information, education service information, supervision and law enforcement information, etc. in accordance with the release authority authorized and entrusted by laws and regulations, promote major activities of the school, respond to opinions, doubts and rumors, and improve the effectiveness and authority of news releases by timely releasing authoritative information and facts.

We need to further establish and improve the educational news and publicity work mechanisms including educational news release, major theme publicity, key activity reporting, emergency event release, public opinion collection and feedback, and false information, and gradually realize the regularization, standardization and systematization of news release work. For emergencies occurring in our school, we must organize and implement news releases in accordance with relevant emergency plans and take the initiative in news releases. The spokesperson should participate in the handling of major emergencies, keep abreast of the situation, and proactively communicate with propaganda departments and other parties, carefully prepare for news releases, and promptly publish and release information on the progress of emergencies, and take relevant initiatives and preventive measures.

IV. Actively create favorable conditions and gradually improve the level of education news release

All universities and colleges should effectively strengthen the organizational leadership over press spokespersons and news releases, actively create a relaxed environment for press spokespersons to carry out their work, fully provide the necessary conditions, arrange for press spokespersons to attend meetings at the school related to the content of the news release, and participate in related work in order to understand and grasp the overall situation and ensure the accuracy and authority of the released information. News assistants and functional departments should assist the spokesperson in doing relevant work and conduct the collection, analysis and feedback of public opinion information. Special funds should be arranged to meet the needs of the operation of news release work.

The spokesperson should be familiar with the business and relevant policy documents, and possess extensive knowledge and high overall quality. We must study journalism theory seriously, be familiar with the laws governing journalism operations, and possess basic qualities such as clear thinking and accurate expression. We must actively communicate with news organizations and journalists, and try our best to establish a good cooperative relationship of mutual cooperation and mutual support. In order to strengthen the training of press spokespersons, the Provincial Department of Education will adopt various forms to train press spokespersons and press assistants according to the work situation.

Planning a press conference well is the core of improving the press spokesperson system. We must strengthen news publicity planning, carry out various forms of news release activities, strengthen guidance, strengthen typical publicity, and create a good According to the progress of the school's educational work, we should carefully select news release topics, hold press conferences, journalist meetings, background briefings, release of press releases and other news release activities in a timely manner, organize group interviews and individual interviews with journalists, issue statements and talks in the name of the spokesperson, answer journalists' telephone, fax and email inquiries, release news information through the school website, etc. It is necessary to choose the appropriate form according to the content, purpose and requirements of the news release to achieve the purpose of guidance. We must carefully plan, make thorough arrangements, actively explore, constantly innovate, and conscientiously organize each press release event to effectively improve the pertinence and effectiveness of press releases and strive to improve the quality and effectiveness of press release work.

All institutions of higher learning are requested to report the establishment of a news release system and the list of spokespersons and press assistants (see attached table) to the Office of the Provincial Department of Education before October 30. Contact person: Lu Sunzhong, Tel: 025-83335811, Fax: 025-83335888.

Jiangsu Provincial Department of Education

October 12, 2009

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